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Use ‘attraction marketing’ and not pursuit marketing
We are sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them. The reason we call these kind of physically striking people ‘attractive’ is that they literally attract the attention and also the interest of other people.
So, you might be wondering at this point, what this has to do with you and your marketing? The most successful businesses ALL use the same power of attraction I just highlighted, in order to attract sales, customers readers or customers. The most successfully marketed businesses gain the attention and interest of potential customers by making themselves attractive.
I rely exclusively on attraction marketing for 100% of my sales income. How? Simple: People find this blog ‘attractive’, so they recommend and forward it to their contacts, their colleagues and their friends. This, in turn, helps me attract more people. These new people then do the same etc., etc.…
Without spending anything on any form of advertising, (pay-per-click, affiliate marketing or anything else), there are now thousands of people who know all about our services and what they can do for them.
So, whenever my readers decide that they want someone to help them make more sales, guess what? Yes, they give me a call or send me an email. I attract customers rather than pursue them, which is great because people dislike being chased or pursued. Spend a day doing cold-calling and you will learn very quickly just how much people dislike being pursued.
Most businesses get it the wrong way around. They choose to ‘pursue’ new customers and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless.
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