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Internet marketing – Take your website seriously
Most small businesses are unaware that they could receive stacks of high quality enquiries, leads, phone calls and sales from interested prospective customers; if only they had a professionally designed website that has been search engine optimised by a proven SEO expert.
When a website is professionally optimised, it’s like moving a little shop from an unused back road in the middle of nowhere and relocating it BANG IN THE MIDDLE of Oxford Street or 5th Avenue.
Something else you need to know: Almost everyone now uses the Internet to ‘check out’ a potential service provider; before deciding whether to do business with them or not! That includes the people YOU market your services to. So, what is your website ‘telling’ them about your business?
Your website is a unique part of you marketing in one really important respect: it alone has the power to either kill or to supercharge the response rates of all your other marketing activities. So, if you send a mailshot for example, be aware that the people that were interested in what you offered will visit your website before deciding to contact you (or not!) This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
If your marketing hasn’t generated the response rates you hoped for, remember, the people who ‘were’ going to contact you visited your website first. What kind of message did it give them?
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