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Email marketing – Start using email marketing NOW!
Email marketing is extremely cost effective and one of the most powerful marketing tool available to small businesses. This is because it provides predictable, measurable results and costs little or nothing to use.
There are a few things that you need to consider before you start using email marketing.
We recommend that you build your own email database, rather than buy one from one of those list broking companies. This is best achieved by asking all your existing customers and contacts for their email address. You need permission to add the email address; otherwise they will regard your emails as spam. Make sure you ask them if you can contact them from time to time via email with a newsletter or special offers or announcements. This will get you your initial list and give you something to get started with.
Its also good practice to have an email sign-up box on your website. This needs to be easy to read and positioned in a prominent uncluttered area, which everyone will see.
If you are asking people to subscribe to your newsletter, we would also suggest you offer them something of genuine value, in return for joining your list. For example a free ebook or product sample. We also advise that you obtain the minimum amount of information ie email address, name and not their whole life story. Each additional piece of information you request, will reduce your sign-up numbers. Also, let people know that you will NOT pass on their details to any other party.
We would recommend only sending one email message every 7 to 14 days as people hate being inundated with information; even if it’s great information!
Finally, (and this is very critical) you must ask your readers to forward your emails on to their contacts. If the content is good enough, they will but never assume, always ask them. Include a message at the end of every newsletter, which says; “if you have had this email forwarded to you by a friend and you would like to receive a regular copy, you can join our readership here.” (Then link from that text, to the newsletter sign up page on your site.)
I also recommend you learn and abide by the rules governing email marketing in your country.
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