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Small Business Networking – Build a well connected network

One of the biggest myths in business is that you must have a large network if you want to succeed.   The fact is, you need just 5 or 10 people to begin with.

The reality is that the size of your network is not what’s important.  It’s the quality and influence of the people within your network that counts.

  • IF YOUR NETWORK has 1000 people BUT they lack influence, it will have a commercial value of close to zero.
  • IF YOUR NETWORK has just 10 people BUT they are motivated and have influence, it will have a massive commercial value to you.

Stop wasting your time swapping business cards at networking events.   The people attending these events are there to sell to you, not to buy from you and very, very few well-connected people waste their time attending these events.   None of the influential people I know or have met over my 25 years in marketing attend these events.   The best networkers connect by deliberately targeting the people they want to connect with.

Here’s a suggestion: Draw up a list of the 30 most influential people in your marketplace.  These people could include high quality prospective customers or maybe influential introducers; introducers are people who can recommend you to lots of buyers.   Then, put a plan together that will allow you to EARN their attention.   This targeted approach takes time, but the rewards are enormous.

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