Why do I need a website?
“A man who stops advertising to save money is like a man who stops a clock to save time”
Increased visibility leads to increased sales
A recent Survey, conducted by Yelp, found that 85% of consumers use the internet when searching for a product or service. If you don’t believe you need a website, this is where you are wrong. Not having a website, you’re less likely to be found, meaning potential new clients will just pass you by. On the flip side – if you do have a website, people will find your business, find out about your products and services and therefore lead to the potential of increasing your sales. Your website as a minimum, acts as your online brochure, promoting your business day and night.
Save money & time
Arm you potential new clients or existing customers with information before they engage with your business. If they understand your products or services before they speak to you, they will be more informed, meaning less time will be needed to explain products, therefore sales will be easier to convert. Customers will also be able to find out key information such as your address, opening hours and telephone number.
Improve your brand
Today image is everything and a company without a website is company without a face. Branding is important to differentiate your products or services from the competition and to create loyalty. Having a professionally designed website will improve your brand and increase trust.
Professional email addresses
You can improve your image with a professional branded email address. Having a website domain allows you to have an email address at that domain. For example if the domain name you choose for your business is mycompany.com you can have any email address @mycompany.com such as email@example.com or firstname.lastname@example.org. An email addresses can be set up to be received on any device such as your Smart Phone, PC, Laptop or Tablet.
Don’t get left behind
The majority of your competition will have a website, and if they don’t they will certainly be considering one. Whether you are a hairdresser in a small Hampshire town or a builder in Surrey, without a professional website you are limiting your customer base and missing out on potential new business.
Opportunity to sell products & services online
If you are able to sell products and services online an e-Commerce website will allow customers to buy from you whenever they like from wherever they are. All you have to do is watch the payments come in and deliver the products or services!
So in short, that is why every business, regardless of what they are promoting/selling needs a website.